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Gurgaon was once a satellite town of Delhi. However, in the last 2 decades, the city has made commendable progress and is touted as one of the largest commercial centers in India. In fact, after the Mumbai Metropolitan region, Gurgaon, or Gurugram as it is called nowadays is the second largest busin

The Indian plant meat industry is sized at USD 20.4 million in FY 22. The market has grown by 55.8% over the past 12 months (In FY 21 the Indian plant meat market was sized at USD 13.1 million.) It is still a small market for a country, which has traditionally been a low meat-consuming nation. Never

In business, it is important to conduct a market segmentation analysis. Breaking your target customers into segments can simplify your marketing endeavors and offer a tremendous amount of valuable data and insights to businesses. Some major examples of segmentation are demographic, behavioral, geogr

The India Watch offers value driven business research, market & strategic intelligence, and bespoke data advisory. As an information and knowledge service provider we work with a wide range of enterprises, which includes MNCs, mid-sized businesses, sovereign agencies, trade promotion agencies, i

Market research surveys are very essential in modern-day business and consulting practices. Research surveys help in soliciting honest feedback about an existing product or a new product launch. It can give critical insights and data about the behavior of potential customer segments/ pricing range/

Why International Enterprises are exploring new MarketsIn today’s globalized businesses do not wish to restrict to their home countries. They are constantly looking out to explore new business opportunities across geographies. There are numerous factors that are driving enterprises to explore